A story [ link for DePaul users] in yesterday’s Chicago Tribune Business section looks at the complications that may arise for lawyers who blog about their field, when state regulators treat their content as advertising rather than non-commercial speech. Featured is a young blogger,Evan Brown, at the local firm of Hinshaw & Culbertson. He blogs about legal developments involving the internet. While there are business benefits that result from his blogging. He says that, "It's certainly not the reason I started it." The article goes on to point out two recent attempts by professional ethics regulators in New York and Kentucky , to strictly control the blogging activities of lawyers under their jurisdiction.
A very thorough critique of the proposed rules in NY, is presented in the Public Citizen blog in a posting entitled “This Blog Is False and Misleading (in New York)” . The author, Greg Beck, states that
In the name of protecting consumers from false and misleading lawyer advertising, New York is proposing draconian new restrictions on Internet communications and other forms of attorney advertising that will directly impact attorneys who maintain blogs or websites in New York, or in many cases who simply send an email into the state. Instead of protecting consumers, however,the proposed rules will burden completely truthful and non-misleading communication by attorneys,and will serve no purpose other than to deprive consumers of useful information about their legal rights, protect established law firms from competition, and render many aspects of the Internet largely unusable for New York attorneys.
The proposed rules are still open to comment at this time.
The Federal Trade Commission itself has expressed reservations with such overly broad approaches in a letter sent, as a comment, to the New York, Office of Court Administration, on their proposed rules revisions.
…This letter briefly summarizes the Commission’s interest and experience in the regulation of attorney advertising and solicitation and provides the staff’s opinion regarding the anticipated effects of the Proposed Amendments on consumers and competition. The FTC Staff believes that while deceptive advertising by lawyers should be prohibited, restrictions on advertising and solicitation should be specifically tailored to prevent deceptive claims and should not unnecessarily restrict the dissemination of truthful and non-misleading information. …
In the state of Kentucky, a challenge by a blogging attorney has led to a significant change in the original regulatory requirements. Eugene Volokh in his blog the Volokh Conspiracy, describes the burdensome speech limiting features of the origianl Attorney Advertising Commission Rules, in this posting : “Kentucky Lawyers Must Pay $50 for Each Post They Blog”. He takes a strong position stating that :
I hope the Commission quickly recognizes that it has no business restricting lawyer speech this way. Commercial advertising may indeed be restricted in certain ways, perhaps including these submission and filing fee requirements. But lawyer speech that isn't advertising — such as a lawyer's self-published book, or a magazine run by a lawyer in which the lawyer has a publisher's column — is fully protected…
See Rules Of The Supreme Court Of Kentucky, Practice Of Law, SCR 3.130(7.05) Filing of advertisements.
Fortunately, the negotiations with the Commission have resulted in what the challenging attorney, Ben Cowgill, describes as “…a “win-win” outcome for all interested parties”. In a blog posting entitled,“Update: How Kentucky's Attorney Advertising Commission is now treating law-related blogs”,
He says that :
… The short answer is that the Commission has adopted a fair and sensible approach to the regulation of law-related blogs published by Kentucky lawyers. … It permits the Commission to maintain consistency in the regulation of on-line information about Kentucky lawyers. It permits Kentucky lawyers to publish law-related blogs without undue burden or expense associated with regulatory compliance. It promotes the image of the profession by allowing lawyers to disseminate free information about developments in the law. And it allows the public to enjoy the benefit of law-related blogs authored by Kentucky lawyers.
The Tribune article states that in Illinois, the Attorney Registration & Disciplinary Commission has not received any complaints about blogs. If the issue does arise, perhaps the experiences in Kentucky & New York may guide the participants to a similar win-win outcome.